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Personally Identifiable Information (PII) refers to any information that can identify an individual, either directly or indirectly—for example, addresses, phone numbers, Social Security Numbers, email addresses, etc. In certain contexts, PII may also include more sensitive data such as health information or financial details.
Importance of Protecting PII
Safeguarding customer personal data is critical today when data misuse is increasingly prevalent. Protecting personal information against breaches is essential to ensure that sensitive details are not exploited. Prioritizing the security of customer data ensures:
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Features of PII Compliance in Luma VA
1. Auto-Detect PII
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Luma VA uses advanced algorithms to automatically identify PII and Protected Health Information (PHI) fields sensitive information within user conversations. This feature minimizes the risk of unintentional data exposure by detecting sensitive information in real-time.
2. Responsible AI: Protecting Sensitive data while using LLMs
Luma VA ensures responsible AI practices by preventing PII from being shared with external Large Language Models (LLMs). Before sending any data to LLMs, Luma scans and masks PII, ensuring that sensitive information remains within the secure boundaries of the platform. This approach not only protects user privacy but also aligns with ethical AI principles, ensuring that customer data is never exposed to third-party systems without consent.
3. Mask Fields in Conversation History
To safeguard user privacy, Luma VA masks PII fields in the conversation history to safeguard user privacy. This ensures that sensitive information is not visible to support agents or stored in logs, mitigating the risk of data breaches.
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